Privacy policy

We may collect a range of Personal Information. "Personal Information" means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you.

The types of Personal Information we collect may include:

Contact Information: If you submit an inquiry, register for an account, or provide information on or through our Services, we may collect your contact information. This may include your name, address, email address, demographic information, and phone number.

Commercial Information: This includes information about purchases, subscriptions, products you have shown interest in, and other commercial information. If you make any purchases, we will collect your financial information, including your name and payment information. We may use a third-party service, such as Shop Pay, Google Pay, Apple Pay, AfterPay, or PayPal, to collect this information.

Usage Information: When you use our website, our servers may automatically record information, including your Internet Protocol address (IP Address), geolocation of your device, browser type, referring URLs, domain names associated with your internet service provider, or other information regarding your interaction with our website.

Communication Information: We may collect the contents of your communications with us, whether via e-mail, chat functionality, social media, telephone or otherwise. Where permitted by applicable law, we may collect and maintain records of calls and chats with our agents, representatives, or employees.

Health and Supplement Information: If you voluntarily share health goals, dietary preferences, or supplement usage information with us (e.g., through surveys or account setup), we may collect and use that information to personalize your experience. We do not sell this information.

Directly From You: We collect Personal Information that you provide to us, for example, if you choose to contact us or request or purchase Services or information from us.

From Third Parties: We may collect Personal Information from third parties including business partners, subcontractors, advertising networks, analytics providers, and search information providers.

Through Online Tracking Technologies: We use cookies and similar technologies such as pixels and web beacons to collect Personal Information related to online activities.

To the extent permitted by applicable law, we use Personal Information:

• To provide and personalize our Services, such as processing or fulfilling orders and transactions, processing payments, providing customer service, maintaining or servicing accounts, verifying customer information, and creating and maintaining business records.
• For internal research and development, such as testing and verifying the quality of our products, improving the quality of our Services, and creating new offerings.
• For marketing and advertising, including using your information to send you messages, notices, newsletters, surveys, promotions, or event invitations about our own products and services that may be of interest to you.
• For communicating with you, including responding to your questions and comments and notifying you of updates to our Services.
• For SMS and messaging communications, where you have opted in to receive text messages from us. Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying STOP or contacting us at hello@macra.com.
• For legal, security, or safety reasons, such as protecting our and our users' safety, property, or rights, complying with legal requirements, enforcing our terms, conditions, and policies, and protecting against malicious, deceptive, fraudulent, or illegal activity.
• As part of a corporate transaction, such as in connection with the sale of part or all of our assets or business, or another corporate transaction, including bankruptcy.

We may disclose your Personal Information in the following circumstances:

Service Providers: We disclose your Personal Information with third party service providers as necessary to enable them to support our Services or other aspects of our business. Service providers we work with include Klaviyo (email marketing), Stay AI (subscription management), Elevar (tracking and analytics), and Postscript (SMS messaging). These providers process your data in accordance with their own privacy policies.

Legal Obligation or Safety Reasons: When we have a good faith belief that access, use, preservation or disclosure of Personal Information is reasonably necessary to satisfy or comply with any requirement of law, regulation, or legal process, or to protect the rights, property, or safety of Macra, its users, or the public.

Merger or Change of Control: If we are involved in a merger, acquisition, or any other transaction involving a change of control in our business, Personal Information may be transferred along with the business. Where legally required, we will give you prior notice prior to such a transfer.

We and our service providers may use cookies and similar technologies such as pixels, web beacons, and local storage to collect usage and browser information about how you use our website.

We use Elevar and Google Analytics to collect and analyze website traffic and user behavior data. These services utilize cookies and other technologies that collect your Personal Information.

Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. If you choose to reject cookies or block device identifiers, some features of our Services may not be available, or some functionality may be limited or unavailable.

We will retain each category of your Personal Information for as long as necessary to fulfill the purposes described in the How We Use Personal Information section above, unless otherwise required by applicable laws.

We use commercially reasonable efforts to protect the confidentiality and security of Personal Information we process. However, despite these efforts to store Personal Information in a secure operating environment, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems.

Depending on where you live, you may have the following rights with respect to your Personal Information under applicable data protection laws:

• Access: You may have the right to know what Personal Information we have collected about you and to access such data.
• Data portability: You may have the right to receive a copy of your information in a portable and readily usable format.
• Deletion: You may have the right to delete your Personal Information that we have obtained, subject to certain exceptions.
• Correction: You may have the right to correct inaccuracies in your Personal Information.
• Opt out of certain processing: You may have the right to opt out of the processing of your Personal Information for purposes of targeted advertising, or opt out of the sale of your Personal Information.

To opt out of marketing emails or SMS messages, please email us at hello@macra.com or follow the instructions included in the email or text correspondence. To opt out of SMS messages, reply STOP to any text message from us.

Our website is hosted in the United States. If you are visiting our website from outside of the United States, please note that by providing your Personal Information, it is being transferred to, stored, collected, or processed in the United States, where our data center and servers are located and operated.

We do not knowingly collect or solicit any Personal Information from children under the age of 16. In the event that we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information. If you are a parent or legal guardian and think your child has given us their Personal Information, you can email us at hello@macra.com.

We are not responsible for the practices employed by any websites or services linked to or from our Services, including the information or content contained within them.

This section applies to our collection and use of Personal Information if you are a resident of California, as required by the California Consumer Privacy Act of 2018 and its implementing regulations, as amended by the California Privacy Rights Act ("CCPA"), where "Personal Information" has the definition set forth in the CCPA.

Macra makes the following disclosures regarding the Personal Information Macra has collected within the 12-month period preceding the Effective Date of this Privacy Policy. We collect Personal Information from the categories of sources detailed in the How We Collect Personal Information section above. We use Personal Information for the business and commercial purposes detailed in the How We Use Personal Information section above.

Under California Civil Code Section 1798.83, individual customers who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of Personal Information to third parties for the third parties' direct marketing purposes, if any. To make such a request, please contact us at hello@macra.com.

To exercise any of the privacy rights afforded to you under applicable data protection laws, please submit a request to us by emailing hello@macra.com.

You will not be discriminated against in any way by virtue of your exercise of the rights listed in this Privacy Policy. Only you, or an authorized agent that you authorize to act on your behalf, may make a request related to your Personal Information.

We must verify your identity before fulfilling your requests. We endeavor to respond to requests within the time period required by applicable law.

Please note that we may modify or update this Privacy Policy from time to time, so please review it periodically. We will notify you if material changes are made. Unless otherwise indicated, any changes to this Privacy Policy will apply immediately upon posting to our website.

If you have any questions about our practices or this Privacy Policy, please contact us at hello@macra.com.